Wharton School of University of Pennsylvania, Philadelphia, Pennsylvania, Leadership in the Business World
Selected as one of 1 of 150 participants out of 1,500 applicants for a 4-week intensive program attending finance and entrepreneurship classes. Created a 30-page business plan with 10 other team members.

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RELEVANT EXPERIENCE
2nd Hand NY – Founder, New York, New York  Jan 2017 – Present

• Founded a luxury consignment online store in high school through Poshmark and eBay. Amassed over 25,000 followers, $75,000+ dollars in revenue, and fulfilled 800+ orders.

Tenderloin Neighborhood Development Corporation – Fund Development Intern, San Francisco, California  June 2022 – Aug 2022

• Created an organizational system to track donors and vendors for an annual fundraising event, managing over $300,000 in funds.
• Worked alongside designers and community members on 4+ marketing campaigns centered on affordable housing.

The Lightning Co. – Marketing Coordinator, New York, New York  March 2021 – April 2022

• Directed 30+ paid influencer campaigns of various wellness, beauty, and lifestyle brands from start to finish.Sourced 100+ lists of Instagram and TikTok influencers to reach brand’s target audience through organic marketing, conductedinfluencer outreach and community engagement, and created campaign briefs.
• Managed onboarding process for team of 7 incoming interns by creating resources outlining the campaign execution process.

Araks – Marketing Intern, New York, New York  July 2020 – October 2020

• Updated Facebook and Pinterest weekly based on marketing calendar and IG posts, tracked Google analytics annotations, monitoredengagement, reported influencer placements, recorded weekly and monthly sales on Shopify.
• Created 15+ reports based on eCRM data collected weekly from Mailchimp to guide email campaigns, increasing conversion by65% over a 3-month period.

JLRY the Label – Founder, New York, NY  Jan 2018 – July 2020

• Founded a sustainable online vintage jewelry store earning $5,000+ in revenue. Sourced inventory, conducted market research, and developed growth strategy.
• Grew 2,500+ followers on Instagram, fulfilled 100+ orders, created and managed a global ambassador network of 50+ influencers.

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LEADERSHIP & OTHER EXPERIENCE
Social Impact Nonprofit Consulting – Consultant, Hanover, NH  December 2021 – Present

• Selected to join a team of student consultants that work with local nonprofits to address various needs. Helped develop Loving Moms Together, an Upper-Valley based non-profit, by building donor network and developing marketing strategy.

Magnuson Student Leadership Board – Leadership Council Member, Hanover, NH  March 2023 – Present 

• Worked with professors and students to plan and promote speaker events.

Tuck School of Business – Marketing Research Assistant, Hanover, NH  October 2022 – Present 

• Executed research studies with Professor Ordabayeva to examine the influence of political ideology on consumer behavior.

Sexual Assault Peer Alliance – Outreach Chair, Hanover, NH  September 2022– Present 

• Attended 40+ hours of training to learn trauma response skills and support fellow students on a one-on-one basis. Connected prospective students to the program as outreach chair. 

Dartmouth Fashion Et Cetera – Executive, Hanover, NH September 2022 – Present

• Worked with administration to plan student run fashion show, scheduled meetings, managed budget

Political Economy Project – Leadership Council Member, Hanover, NH September 2022 – Present

• Worked with professors and students to plan and promote speaker events.

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SKILLS & INTERESTS
Technical Skills: Microsoft Office, Google Tools, Adobe Suite InDesign, Photoshop, Illustrator, Canva, Figma, Google Analytics, Mailchimp, Mighty Scout
Language Skills: Korean (conversational)
Interests: Listening to podcasts, music, fitness, cooking/baking